Branding Storytelling Social Media Marketing Print Collateral 3D Modelling
Lan’s Chili Oil recipe was a family secret passed down over many generations and was first used commercially in Richmond’s Szechuan Hot Pot & Dry Pot restaurant (Shun Xin Yuan.) Over twenty traditional ingredients gave it the authentic taste and complexity of flavours that made it an immediate hit with restaurant patrons, who clamored for it to be made available for use in their own home cooking. Thus, Lan’s Vegan Chili Sauce was launched as a commercial product.
As Lan’s expanded its offerings to include a second product, a vegan chili oil, they felt it was also time to refine their minimalist blue and white branding with the help of the iDesign team. The deep blue tones were retained to suggest a milder spice agreeable to most palates, and colourful herb drawings by a Chinese artist were incorporated to add visual interest and represent the ingredients as well as set a consistent theme for future Lan’s product labels. iDesign produced and employed 3d modeling to share Lan’s new brand identity across social media.
